{"id":10254,"date":"2015-10-16T09:00:03","date_gmt":"2015-10-16T13:00:03","guid":{"rendered":"https:\/\/www.kaspersky.com.au\/blog\/?p=10254"},"modified":"2019-11-15T22:56:38","modified_gmt":"2019-11-15T11:56:38","slug":"eugene-kaspersky-brazil","status":"publish","type":"post","link":"https:\/\/www.kaspersky.com.au\/blog\/eugene-kaspersky-brazil\/10254\/","title":{"rendered":"A social media conversation with Eugene Kaspersky"},"content":{"rendered":"<p>Kaspersky Lab CEO &amp; Founder, Eugene Kaspersky is one of the leading experts in the world of information security. During a recent trip to our office in Brazil, he answered some questions from Kaspersky Lab social media community in Latin America. Over the course of the chat, he touched on challenges, past and future of the company, now present in over 30 countries. Below is the conversation.<\/p>\n<h3>What was the biggest challenge you faced?<\/h3>\n<p>I\u2019d say it was building a brand, initially local, which later emerged into a global giant.<\/p>\n<p>For the future, it is trying to predict what lies ahead in terms of hazards and keeping the team and our technologies ready. We need to know how to react to unexpected threats quickly<br>\nIn addition to that, answering all the questions I get, of course <em>(laughs)<\/em>.<\/p>\n<p>https:\/\/instagram.com\/p\/8yWfLlv0Nq\/<\/p>\n<h3>How do you see the company 10 years from now?<\/h3>\n<p>I see Kaspersky Lab still fighting the bad guys in cyberspace. It will be a different company, but it will have the same spirit.<\/p>\n<p>https:\/\/instagram.com\/p\/7qfkC4v0Bj\/<\/p>\n<h3>Has Kaspersky stopped any cyber attack that could affect global safety or contaminate the entire Internet?<\/h3>\n<p>Who knows\u2026? We stop millions of attacks every year. If we did not do that, some of the threads could have become global. There were pandemic cases that almost went there, like \u201cChernoby\u201d; \u201cMelissa\u201d; \u201cI Love You\u201d and others.<\/p>\n<p>To avoid this scenario, we\u2019ve created a platform that includes products, technologies, education courses for users and companies and enables cooperation with global cyber-security agencies.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/ICYMI?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#ICYMI<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GReAT?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#GReAT<\/a> member <a href=\"https:\/\/twitter.com\/vkamluk?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">@vkamluk<\/a> Q&amp;A <a href=\"https:\/\/t.co\/rHp9y0hFrO\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/rHp9y0hFrO<\/a> discussion includes how Interpol catches bad guys<\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/614175940827062272?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">June 25, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Which was malware code you were most happy to solve?<\/h3>\n<p>It\u2019s the Chernobyl virus. We faced this problem in July or August, when all the antivirus companies were on vacation. It\u2019s been awhile since then, at that time there was no support 24\/7 and the vast majority of experts were offline. I was literally the only person online <em>(laughs)<\/em>.<\/p>\n<p>Another example is the Code Red. I was the first to realize the global epidemic nature of this threat.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">In what may be the greatest heist of the century, hackers steal billions from hundreds of banks: <a href=\"http:\/\/t.co\/W3CofvF5ta\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/W3CofvF5ta<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/567373823473745920?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">February 16, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Unfortunately, I do not analyze code anymore. However, I\u2019m always glad when our team finds things like the <a href=\"https:\/\/www.kaspersky.com.au\/blog\/billion-dollar-apt-carbanak\/7519\/\" target=\"_blank\" rel=\"noopener noreferrer\">Carbanak attack<\/a> or unveils global cyber espionage operations, such as <a href=\"https:\/\/www.kaspersky.com.au\/blog\/kaspersky-statement-duqu-attack\/8997\/\" target=\"_blank\" rel=\"noopener noreferrer\">Duqu 2.0<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Russian-speaking cyber spies exploit satellites <a href=\"https:\/\/t.co\/EIhfVg2aRD\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/EIhfVg2aRD<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/turla?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#turla<\/a> <a href=\"http:\/\/t.co\/b8LTv4t041\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/b8LTv4t041<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/641606357309882368?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">September 9, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>With advances in technology and the growth of the Internet of Things, what\u2019s being developed for protection of these devices? Will we have to install an antivirus on our TVs and cars?<\/h3>\n<p>An interesting question. We think that t<a href=\"https:\/\/www.kaspersky.com.au\/blog\/dont-shop-or-bank-with-a-smart-tv\/3741\/\" target=\"_blank\" rel=\"noopener noreferrer\">he next wave of attacks will be against SmarTVs<\/a>. It is just the matter of time. We\u2019ve already developed prototypes of our products for these devices. In Asia, for example, there are Pay by TV payment systems which must be very attractive for some criminals. Ironically, but true: today you watch TV, but it also watches you <em>(laughs).<\/em><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Don\u2019t Shop or Bank With a Smart TV. Find out why over at Kaspersky Daily. <a href=\"http:\/\/t.co\/2eKKQSys16\" target=\"_blank\" rel=\"noopener nofollow\">http:\/\/t.co\/2eKKQSys16<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SmartTV?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#SmartTV<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/security?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#security<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/onlinebanking?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#onlinebanking<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/434001301098479616?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">February 13, 2014<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h3>Will the Internet be truly safe in the future?<\/h3>\n<p>This is a bit philosophical. First we have a technological breakthrough, and then create products and services based on it. After that come the associated problems and only at the end we solve these difficulties. This scenario repeats itself all the time, with electricity, fire etc. First we started using these technologies and only over time we discovered how to use them safely.<\/p>\n<blockquote class=\"twitter-pullquote\"><p>A social media #conversation with @E_Kaspersky<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2Fk3fm&amp;text=A+social+media+%23conversation+with+%40E_Kaspersky\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>I think, that in cyberspace, we are going through the \u201cMedieval Cyberage\u201d period. We\u2019ve already invented the technology and now we are adopting it rapidly. Unfortunately, in this environment competitive systems need to be created quickly, leaving safety on the back burner.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The telegraph, Internet\u2019s Grandpa: the beginning of the information era <a href=\"https:\/\/t.co\/9WuGVCaUfZ\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/t.co\/9WuGVCaUfZ<\/a>  <a href=\"https:\/\/twitter.com\/hashtag\/informationera?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">#informationera<\/a> <a href=\"http:\/\/t.co\/SMNfSUw6xb\" target=\"_blank\" rel=\"noopener nofollow\">pic.twitter.com\/SMNfSUw6xb<\/a><\/p>\n<p>\u2014 Kaspersky (@kaspersky) <a href=\"https:\/\/twitter.com\/kaspersky\/status\/610455379449892865?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener nofollow\">June 15, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>I think that in 100 or 200 years we\u2019ll learn how to create completely secure networks. Currently this is possible, but it would be way more expensive and would make it difficult to use a lot of innovations.<\/p>\n<p>Therefore, I believe that now it is not the time for trying to build 100% secure consumer products. It is time to build safe infrastructure and industrial systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaspersky Lab CEO answers questions from our social media community<\/p>\n","protected":false},"author":61,"featured_media":10255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,2647],"tags":[72,1292,1156,352],"class_list":{"0":"post-10254","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-special-projects","9":"tag-eugene-kaspersky","10":"tag-eugene-kaspersky-qa","11":"tag-interview","12":"tag-kaspersky-lab"},"hreflang":[{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/eugene-kaspersky-brazil\/10254\/"},{"hreflang":"en-us","url":"https:\/\/usa.kaspersky.com\/blog\/eugene-kaspersky-brazil\/6143\/"},{"hreflang":"en-gb","url":"https:\/\/www.kaspersky.co.uk\/blog\/eugene-kaspersky-brazil\/6340\/"},{"hreflang":"es-mx","url":"https:\/\/latam.kaspersky.com\/blog\/eugene-kaspersky-brazil\/6288\/"},{"hreflang":"es","url":"https:\/\/www.kaspersky.es\/blog\/eugene-kaspersky-brazil\/7043\/"},{"hreflang":"it","url":"https:\/\/www.kaspersky.it\/blog\/eugene-kaspersky-brazil\/6741\/"},{"hreflang":"ru","url":"https:\/\/www.kaspersky.ru\/blog\/eugene-kaspersky-brazil\/9352\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/eugene-kaspersky-brazil\/10254\/"},{"hreflang":"de","url":"https:\/\/www.kaspersky.de\/blog\/eugene-kaspersky-brazil\/6278\/"},{"hreflang":"ja","url":"https:\/\/blog.kaspersky.co.jp\/eugene-kaspersky-brazil\/9207\/"},{"hreflang":"ru-kz","url":"https:\/\/blog.kaspersky.kz\/eugene-kaspersky-brazil\/9352\/"},{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/eugene-kaspersky-brazil\/10254\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.com.au\/blog\/tag\/eugene-kaspersky\/","name":"eugene kaspersky"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/posts\/10254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/comments?post=10254"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/posts\/10254\/revisions"}],"predecessor-version":[{"id":24664,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/posts\/10254\/revisions\/24664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/media\/10255"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/media?parent=10254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/categories?post=10254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.com.au\/blog\/wp-json\/wp\/v2\/tags?post=10254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}